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TOTALVIEW Global is specialized in branding, advertising, design, and targeted lead generation for trading industry companies
. After successfully leading Fortune 500 corporate ad campaigns, Jane Rubin was invited to direct the branding, advertising, and design for a number of pioneering trading firms, including FuturePath Trading LLC
— and PhotonTrader
— FuturePath's proprietary front-end, NinjaTrader LLC
, and the Diversified Trading Institute Inc., (DTI)
. Partnering with Jane Rubin — as their sole Creative Director and Designer
— these small companies rapidly became globally dominant brands. Additionally, during 2005-6, Jane Rubin passed the NFA Series 3 and 30, which has enabled Jane to provide informed content about global electronic trading, as well as elegant creative direction and visual design.